Price360 is Kantar Retail’s price optimization solution. It is designed to help users:
- Optimize every day and promoted price points for top customers and channels
- Understand optimal price gaps versus competition
- Provide a shopper focused view of pricing dynamics for partnership with retailers
Price360 employs a non-linear multiple regression model to capture price influencing factors for SKU level price optimization. This provides us with an understanding of the impact that various market variables have on our ability to take pricing, including competitive dynamics. Once the value and relationship of these variables have been determined, they can be applied to optimize for sales or profit.